IMEX 'Break Free' Immersive experience

Project Details

Project: IMEX 180 Immersive Experience

Client: Encore

Creative Director: Jeff McBride

Producer: Danny Holladay

Writers: Jonathan Horner, Danny Holladay, Jeff McBride, Mike Potter

3D Design & Animation: Matt Bowden, Rory Hyland, Jeff McBride

Sound Design: Sarah Krohn

Talent Agency: ASP VO

VO Talent: Rupa Krishnan

Challenge

“We want people to say ‘Wow!’ when the experience ends.” We love this kind of direction. We also loved the 180 degree LED screen we’d be building the 3D immersive experience for.

Working with Encore’s team, we developed a voice over script, in tandem with a visual story, in preparation to guide trade show guests through a 90 second immersive experience calling them to believe in the power of transformation and be the change our world needs.

The 12x36’ 180° LED video wall surrounded the viewers as they felt the transformation from an empty trade show floor becoming a jungle, dipping into the clouds above the skyscraper of a city lead them over the edge to a stomach dropping dive down the skyscraper with a train on it!? Yep, a train ride down the side of a skyscraper into . . . space! We enhanced the high end animation with lights, fog and wind effects and a 3.1 surround sound mix–we nailed the “Wow!”