Freightliner - Experiential Design

Project Details

Challenge

Scofield Digital Storytelling partnered with us in developing an interactive driving simulator experience. Freightliner was showing off their new FCCC Drivetech dashboard module and wanted to give trade show audiences an exciting way to give it a test drive. We developed a looping 3D animation, paired with 2D graphics from Kenny Gilbreath of Scofield, and joined with a custom-built driving pod. Customers were delighted with the driving simulator. 

Additional footage provided courtesy of Robert Morales and travelingrobert.com