Plumrose Meats

Client: Plumrose

Agency: Underthink

Director: Pete Noback

Producer: Joe Ryan Stefan

3D Animation & Design: Carousel

Creative Director: Jeff McBride

Plumrose launched two new products, Naked Meats, a line of natural, and nitrite, nitrate, and antibiotic free deli meats, and Knockout Meats, a line of bold, pre-cooked premium ribs. We collaborated with the creative team at Underthink to create endtag product renders for a series of commercials, as well as high resolution renders for print and web usage.

Down the road, Naked Meats was folded into the Just Bare Meats branding. Because we created these assets in 3D, we were able to quickly re-render the endtags with the new product artwork.