Highwoods Video Wall

Project Details

Client: Highwoods

Production: Wheelhouse
Creative Direction: Jeff McBride

Animation: Jeff McBride, David Johnson

Challenge

We created a 3D art installation for Highwoods Properties in partnership with Wheelhouse to be on display at the Charlotte Bank of America tower in Charlotte, NC. We created an immersive experience with 4K animations on the 40x80' screen using architectural influences to extend reality beyond the screen.